PRIVACY POLICY

1. Introduction

This privacy policy (‘Policy’) explains;

• the nature of the personal information which we collect about you when you use this Website;
• the ways in which we collect that information;
• how we use that information;
• how to find out about the personal information we hold about you and how to access and update that information.

This Policy is intended to be used and read in conjunction with the Website Terms available on the Website.

2. Nature of the Information we collect.

Save with respect to the use of Cookies (see section 5 below) we only collect information which you actively provide in the course of using the Website or placing an order for Goods; such as your name, address, email address, telephone number and fax number. Where you wish to place an order for Goods, we also need to collect payment information in order to allow us to process your order, take payment and arrange for delivery.

3. How We Collect Information

We collect information about you in two main ways:

• directly from you, such as when you register on our Website or provide information to us (whether in writing, by email or otherwise) or provide information via the Service; and
• indirectly from you, via the use of Cookies (see section 5 below) when you browse this Website.

4. Use & Disclosure of Information

We may use and analyse information about you for the following purposes:

• to provide you with access to our Website;
• to process orders placed by you and to take payment for Goods;
• to contact you if necessary in order to verify your identity for security and other purposes, including administrative purposes;
• to inform you of any service changes or variations and/or to provide notice under the terms of any Contract between us;
• to a prospective purchaser in the event of any sale of our company or the sale of any assets of the company;
• for marketing our products and services; and
• for sending information to you about our products and services from time to time.

We stress that we shall not sell or disclose your personal information to any third party without your prior consent. For the processing of all payments, we use a trusted third party provider (currently LloydsCardnet/ Protx) and by agreeing to the terms of this Policy, you agree that we may make disclosure of your personal information to our payment provider for the purpose of administering all payments on our behalf.

We may also disclose your personal information to the extent that we are required to do so under any applicable laws or regulations or where such disclosure would be in your interest or in the public interest.

The hosting of our servers is provided to us by a company based in the USA. While these hosting services do not involve the active use or processing of your personal information, we nevertheless ensure that any transfer of personal information outside the EEA meets the requirements of the Data Protection Act 1998 and that your personal information will be held securely by our hosting provider.

5. Cookies

A "cookie" is a piece of information, like a tag, which enables your computer to be identified when you visit a Website.

In order to provide you with the best possible online experience, we may use cookies when you visit our Website.

Cookies may be used to help you in the following ways:

• to limit the frequency with which you will see particular advertisements or announcements on the Website;
• to keep track of how many times you do specific things whilst the Website;
• to track where you have come from if you were referred to our Website;
• to provide you with self-help information; and
• to make our email offers more relevant to you by taking into account your response to previous email offers.

Data collected by cookies will not be passed to any third party. You have the ability to accept or decline cookies. Most PCs automatically accept them but you can modify your browser settings to decline if you so wish. If you decline cookies, you should be aware that some aspects and/or functionality of our Website may not work. We therefore recommend that you accept cookies.

6. Accessing your Information

Should you need to gain access to any other personal information we may hold on you, you may do so by submitting a request in writing to us, for the attention of the Managing Director, The Organic Pet Food Company Ltd, 3rd Floor, The Heights, 59-65 Lowlands Road, Harrow, Middlesex HA1 3AW. You may also email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Further contact information is available on the contacts page of the Website. We shall levy a charge of £10 for any such request, to cover the administrative cost of supplying the information requested.

7. Security

Your email address and password should not be disclosed to any third party. This is also important for your own protection and for the protection of other users of our Website.

We have an ongoing program of improvement and development in order to protect your personal data from unauthorised access, accidental loss and/or destruction; including the use of specific logins and secure passwords. Our main web server and database server are held in a securely managed data centre and further protected with a personal firewall and inherent security layers.

Please be aware that communications over the Internet, such as e-mails/webmails, are not secure unless they have been encrypted. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

8. Changes to this Policy

We will keep this Policy under review and any changes made from time to time will be posted on the Website.